A lot of conversations about the Partner opportunity quite rightly start with the person: the hours, the training, whether it will fit around a job or the school run. There’s another question that matters just as much. If you’re going to introduce people to a supplier, is it a supplier you’d be happy to recommend?
In January 2025, Which? published its energy company rankings and named three Recommended Providers for the year: Octopus Energy, Utility Warehouse and 100Green. For Utility Warehouse, Which? said it was the first year it had earned that status. The Northern Echo picked up the same ranking and reported that those three firms had been named the best energy providers in the annual survey.
What Which? actually looked at
This wasn’t a paid-for badge. Which? surveyed almost 12,000 energy customers and then assessed firms behind the scenes, including how easy they are to contact, how they handle complaints, the support they offer people who need it, smart meter performance and the switching process. To be recommended, a firm had to clear a high customer score, do at least reasonably in every survey category, and come in above average on that expert assessment.
On Utility Warehouse, Which? reported four- and five-star ratings from customers in the areas it asked about, a joint second-highest score in its own assessment, and particular strength in handling complaints, making contact, and supporting customers who need extra help. That’s the sort of independent write-up I’m glad exists when someone asks me, “But what’s UW actually like to be with?”
Uswitch has been saying similar things
Which? isn’t the only independent comparison site to put UW near the top. In the 2024 Uswitch Energy Awards, Utility Warehouse came first for customer service. In 2025, Uswitch placed UW joint first for value for money, for offering reliable services at a consistently competitive price.
Awards don’t do the work for you, and they don’t mean every customer’s experience is perfect. They do mean that, on measures people care about — service, value, being able to get someone when there’s a problem — UW has been recognised in public, by organisations that don’t work for us.
If you’re weighing up the Partner opportunity, this is part of the picture I want you to have. You’re not being asked to stand behind a company nobody has heard of. You’re being asked whether you’d like to help households with a UK multi-service provider that Which? and Uswitch have both, independently, had good things to say about.